Magnus, created by Sam Carlson, is a bold yet refined brand focused on delivering high-quality products, that inspire and provoke thought. With a commitment to exceptional service and attention to detail, Magnus is dedicated to creating items that not only embody class and sleekness but also foster creativity. Though a new brand, Magnus takes pride in its meticulous craftsmanship and prioritizes clear, open communication with customers, ensuring a premium experience in every interaction.
Our Story
Magnus began as a passion project—a small but bold fashion magazine that celebrated style, photography, and the art of storytelling. Our first issue, released in 2022, was a concise 34-page collection of carefully curated styling tips and visual narratives.
By the time our second edition debuted a year later, Magnus had evolved. Spanning over 100 pages, it captured the essence of multiple cities, diverse outfits, and elevated design. It wasn’t just about creating something beautiful; we wanted Magnus to be purposeful—a resource that resonated with and inspired its readers.
This philosophy drove us to expand beyond print. In December 2024, we introduced Irving, our first physical product. A warm and evocative fragrance, Irving reflects our commitment thoughtful craft and creativity.
Our Vision
At Magnus, we’re always striving to grow—exploring new ideas, creating more products, and pushing the boundaries of quality. The release of each product has been a transformative milestone, teaching us invaluable lessons and strengthening our commitment to inspire, engage, and create with purpose.
We’re deeply grateful to our supporters, whose feedback drives us to refine and elevate what we do. While we embrace growth and innovation, the core values of Magnus remain unchanged: thoughtful design, authenticity, and a dedication to excellence.
As we look toward the future, Magnus is evolving into more than a brand—it’s becoming a world. Every product, campaign, and experience is crafted to spark emotion, foster connection, and invite people into something bigger than the object itself. Our vision is to build a community shaped by curiosity, creativity, and sincerity—one that continues to grow with us, piece by piece.